Friday, February 22, 2008

The Five Myths of Tourism

We are so excited to host Paul Serff, President and CEO of the Texas Travel Industry Association here at SFA on Wednesday, February 26. Mr. Serff will be speaking to hospitality students and tourism professionals at 1 p.m. in the McKibben Education Building on campus. Following Paul's talk, the Hospitality Administration Society will host a meet and greet reception in the Dean's Conference Room.

All of our alumni, friends and partners are welcome to attend Paul's talk. I'm particularly exicted about it, because we've had several students win the TTIA scholarship in the past two years. This visit just strengthens our relationship with TTIA, which is the statewide association for travel and tourism organizations and corporations.

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